Managing Multinational Strategic Alliances of Airlines

The study will be performed using qualitative and quantitative methods using structured interviews and survey instruments. Redshaw (2007) reiterates that non all questions are theory based. She further argues that quite concrete concrete questions can be addressed without placing the study in one of the divinatory frameworks and the methods of qualitative enquiry stand on their own as well-founded ways of fining what is happening in human settings. Carnall (1990) has pointed out that quantitative summary is more likely to be secondary and exploratory (or descriptive) in nature, summarising selective information in the form of charts, tables, percentages and averages. Diefenbach (2007) has suggested that when a survey is carried out, the information obtained would mostly be categorical, hence is likely to be ranked across a scale.This data might be represented in terms of frequency, central endeavor or dispersion. It is highly unlikely the research might require the destiny of inferential data analysis. The survey instruments included multiple sets of Questionnaire and these can be regarded more as quantitative research. As suggested by Bordens (et all, 2005), a correctly designed instrument allows for the research to be valid, reliable and accurate. According to Bordens, questionnaire is utilize in instances where a general interrelation between different variables is studied, in situ, meaning that there is no attempt to find out how changing one variable would effect the other.The questionnaires are of multiple-choice questions and scoring has been through with(p) as per the Liker 5 point scale. Please refer to Appendix. Table 1. scaling System for Questionnaire 1 (Trochim, 2006). For the study, a number of primary and secondary sources flummox been used and these include published literature, websites, company financial reports, interviews with key pile and others. Respondents for the survey would be identified as per their role and job functio ns.References Bordens, Kenneth S., & Abbott, B. (2005). question design and methods a process approach. (6th ed.). New York McGraw-HillCarnall, C A (1990) Managing transfigure in Organizations, Prentice Hall, LondonDiefenbach Thomas (2007), The managerialistic ideology of organisational mixture management, daybook of Organizational Change Management, 20 (1), pp 126-137Redshaw Sue, Mandable Terence E, (July 2007), Managing the people side of major change at WMATA, Journal of Strategic Communication Management, Volume 11, Issue 4, pp 28-32Trochim William M.K. (2006). Liker Scaling. Retrieved 17 January 2008 from http//www.socialresearchmethods.net/kb/scallik.php