Marketing motorola cellphones in china

chinaware was known to be the leading civilization for so many centuries. It has surpassed the rest of the world in the arts and sciences. However, the country was weighed down by civil turbulence. The country underwent momentous food crises, military defeats and foreign occupation in the 19th and archean 20th centuries (Morton, Lewis, & Lewis 243). With one of the worlds longest era of endless civilization, it also underwent repeated divisions and reunifications in the midst of sporadic periods of peace and war, as well as imperial dynastic modifications and successive incursions from outside.As Chinese economy expands and broadens its horizons, customer preferences and behaviors leave alone inevitably change. International brands have captured the lodge in of the young generation. Brands loyalties ar observed to be weak. The price, look, and quality considerations be as yet the blottoest motivators of purchase. The remarkable fact is that the Chinese market for domestic a nd foreign companies is outgrowth internally and externally. China is considered to be the worlds biggest consumer market and this presents substantive opportunities to international and local melody entrepreneurs.Family and Values in ChinaThe family is the nearly significant social and economic unit of society among the lot in China. Members of a Chinese family be highly interdependent. Chinese traditional family living is composed of strong family unit ruled by the father and husband. However, as the people become modern, changes have occurred in the family specify-up.The father is bland the strong family leader and decision-maker but he no longer exerts absolute deem over the children unlike in the past. However modernized the Chinese people currently are the traditional values of family importance and reputation still rebriny within the families. Today, the Chinese live in smaller family units In many families, grandparents typically tend the house and children duri ng the day, and more and more children suffice nursery school so that mothers could go to work (Chinese socialization Role of Family, np). Chinese family is still closely knitted.Religion plays a vital role in defining the roles and responsibilities of family members (Overmyer 11). Regardless of the ideological transformations in the heathenish Revolution and more modern market orientation, Confucianism nevertheless has a passionate cultural impact upon Chinese family. Caution should be taken to make sure that religious beliefs are not disregarded when doing business in China. It is also prerequisite to note that the Chinese culture emphasizes loyalty to family and devotion to traditions and puts less emphasis on individual feelings.Status of Mobile resound Demands in ChinaIn the official website of China Daily a report states that there are 416 million quick phone subscribers in China as of April 2006 (Xinhua, np). In fact, mobile phone users are twice higher than fixed-l ine users. Numerous international and local cellular phone companies are currently in the China market but the increasing engage for mobile phones and the continuous upgrading of new cellular phone models give a very promising future for Motorola Inc.News.com reported that the growing trend for cellular phone consumers in China is leaning towards fancy phones (Kanellos, np). Major cellular phone companies are now manufacturing mobile phones decorated with diamonds, gold, and silver. Short pass or SMS is also one of the growing trends in the utilization of cellular phone in the China market.With the present population of 1.27 billion, Chinese businesses are definitely there to make money. On the other hand, Chinese buyers are there to satisfy their needs. Entrepreneurs are searching for profit and Chinese consumers are searching for value. China is an enormous group of many markets. Many cities in China are big that market segments within them exist as economically feasible units. There also exists a diversified consumer. consumption priorities, for instance food and clothing, show significant disparity.This could be attributed to sub-cultural influences and varied income levels. It is meaty to determine the differences and commonalities among Chinese people to succeed in marketing mobile phones in the country. Chinese are commonly cautious in their business relationships. Thus, diversity and commonality mustiness be managed in China to be successful.RecommendationsTo maximize the full potential of Motorola Inc. the regional center should be placed in Chinas most urbanized city, which is Hong Kong. In accessory to the Chinese, Motorolas consumer will be more diversified due to the numerous tourists who visit Hong Kong every year. Several stores will be set up in the malls with customer service centers to reach target customers effectively. As create verbally earlier, family values are very high in China, and then the main target market will be the Chin ese family.To encourage the Chinese family, promotions such as print ads and TV commercials will be cogitate on family connections and how a mobile phone such as Motorola could rear family closeness. In marketing mobile phones in China, it is essential to stress the benefits of cellular phones to the modern Chinese family. Since there is a growing number of twain parents operative in a household, having cellular phones in the house and with the working parents are important. Connecting families with their other relatives through regular cell phone calls must also be stressed, especially when special occasions arise. It is also recommended that the cellphones be manufactured locally since labor and supplies are relatively cheaper in China. succinct and ConclusionChina is a perfect place for Motorola to do business, oddly Hong Kong since it is the most urbanized city in China. Chinese consumers are greatly influenced by social values and the social environment. The increasing dem and for international products is good news for Motorola Inc. To be able to tap the Chinese market, it is essential to involve the importance of family and how Motorola cellphones could help strengthen the family ties.The strategy is to put up stores in all the malls in Hong Kong and provide customer service sections in each store to adjoin brand loyalty. Print ads and TV commercials will also be utilized to promote Motorola. Promotions will always include the importance of family ties to entice customers from parents to their children. Demand for cellphones are growing in China, thus it is due time that Motorola venture its business in China to increase global market share.In conclusion, the market environment in China poses a very promising opportunity for Motorola cellphones. The market opportunity in China requires resource investment, capability building, and effective marketing strategies. Furthermore, it requires an effective and grant culture and mindset. As a foreign bus iness entrepreneur, Motorola must be able to build a genuine China-customer mindset to increase the stronghold of its business.Works CitedChinese Culture Role of Family. Birmingham City Council. 26 January 2005. 7 January 2008.Kanellos, Michael. Legend Jumping into Cell Phones. News.com. 3 June 2002. 7 January 2008 .Morton, W. Scott, Charlton M. Lewis and Charlton Lewis. China Its tale and Culture (4th editon). USA McGraw Hill, 2005.Overmyer, Daniel L. Religions of ChinaThe World as a supporting System. Illinois Waveland Press, Inc., 1986.Xinhua, Y. Chinas mobile phone users top 416m. China Daily. 22 May 2006. 7 January 2008 .