naturalistic observation Essay - 998 Words

ï‚ · Which author or institution is associated with coining the phrase, â€Å"the apartheid of schooling in America.† Selected Answer: U.S. Census Bureau Answers: Kozol U.S. Census Bureau Betson Michael ï‚ · Question 2 4 out of 4 points The ________ self-serving drive for pleasure conflicts with society’s norms for acceptable behavior. Selected Answer: ids Answers: egos superego’s ids latency stages ï‚ · Question 3 4 out of 4 points Which of the following is NOT one of the three levels of awareness identified by Freud? Selected Answer: repression Answers: conscious preconscious unconscious repression ï‚ · Question 4 0 out of 4†¦show more content†¦Which of the following is one of these developmental planes? Selected Answer: inner speech Answers: intrapsychological category inner speech sociocultural sociocultural category ï‚ · Question 15 4 out of 4 points Vygotsky defined the zone of proximal development as the distance between a person’s actual developmental level and the higher level of potential development. Selected Answer: True Answers: True False ï‚ · Question 16 0 out of 4 points Research shows there are gender differences in IQ. Selected Answer: True Answers: True False ï‚ · Question 17 4 out of 4 points The text suggest that there are __________ between males and females. Selected Answer: few real differences between genders Answers: significant differences in at least four major areas major differences in language and quantitative areas few real differences between genders real differences in language only ï‚ · Question 18 4 out of 4 points Vygotsky used the term _______________ to explain how external activity becomes internal activity. Selected Answer: internalization Answers: proximal development scaffolding egocentric speech internalization ï‚ · Question 19 4 out of 4 points According to Maslow, ifShow MoreRelatedNaturalistic Observations Of Naturalistic Observation1765 Words   |  8 PagesWhat is naturalistic observation? How does a researcher collect data when conducting naturalistic observation research? Naturalistic observation gathers data to provide a â€Å"complete and accurate picture of what occurs in a setting,† (Cozby Bates, 2014, P. 119). The observation describes qualitatively events such as how people make decisions and how they solve problems using the skills individually and sometimes as a group think (Cozby Bates, 2014). Naturalistic observations take place in aRead MoreEssay on Naturalistic Observation1165 Words   |  5 Pagesorganized below by the extent to which an experimenter intrudes upon or controls the environment. Naturalistic Observation Naturalistic observation, also known as nonparticipant observation, has no intervention by a researcher. It is simply studying behaviors that occur naturally in natural contexts, unlike the artificial environment of a controlled laboratory setting. Importantly, in naturalistic observation, there is no attempt to manipulate variables. Strength: We can measure what behavior is reallyRead MoreEssay on Naturalistic Observation678 Words   |  3 PagesNaturalistic Observation Naturalistic observation involves recording subjects naturally occurring behavior while they are in their natural environment. This experiment revolves around this type of observation. Specifically, it involves the observation of the various human dyads (male-female, male-male, female-female,) social interaction, within in a public environment. Focal points of observation included conversation space (distance between individuals heads,), and body language. Read MoreNaturalistic Observation And Laboratory Controlled Observation1775 Words   |  8 Pagesresearch are of two broad categories; naturalistic observation and laboratory controlled observation. There are various forms of observational study which include; Casual and Scientific observation, Naturalistic Observation, Subjective and Objective observation, Direct and Indirect observation, Participant and Non Participant observation, Structured and Unstructured observation, Controlled and Non Controlled observation, Concealed and Non-concealed Observation, etc. The observational method usedRead MorePsychology-Naturalistic Observation Essay1781 Words   |  8 PagesNaturalistic Observation Primary Reference Source Loucopoulos P and V Karakostas (1995) System Requirements Engineering. McGraw Hill International. Summary description Observational methods involve an investigator viewing users as they work and taking notes on the activity which takes place. Observation may be either direct, where the investigator is actually present during the task, or indirect, where the task is viewed by some other means such as through use of a video camera. Read MoreQualitative Methods Of Naturalistic Observations1860 Words   |  8 PagesQualitative Methods Naturalistic Observations Researchers when defining naturalistic observations they are noted to be relative or informative fieldworks of observations made by a researcher of research subjects in their natural settings (Cozby Bates, 2012). It is very important and relevant for the researcher to observe the phenomenon in situ (Trochim Donnelly, 2008). Naturalistic observational research focuses on groups of individuals for example: For example, you can go to the bookstore,Read MoreEssay about Psychology-Naturalistic Observation1785 Words   |  8 Pages Naturalistic Observation Primary Reference Source Loucopoulos P and V Karakostas (1995) System Requirements Engineering. McGraw Hill International. Summary description Observational methods involve an investigator viewing users as they work and taking notes on the activity which takes place. Observation may be either direct, where the investigator is actually present during the task, or indirect, where the task is viewed by some other means such as through use of a video camera. Typical ApplicationRead MoreNaturalistic Observation Of Student s A Coffee Line1124 Words   |  5 PagesNaturalistic Observation of Student’s in a Coffee Line In the United States, 85% of adults own a cell phone, with 18 to 24 year olds texting the most (Zickuhr, 2011). Of these adults, 67% reported that they check their phone even if they do not hear it ringing, 44% sleep with the phone beside their bed, and 29% reported they could not live without their cell phone (Smith, 2012). In addition, according to the Baylor University report, studies show that young adults check their phone an averageRead MoreParticipant, Nonparticipant, Naturalistic, Overt And Covert Observations1246 Words   |  5 Pages Mani Kallupurackal Evaluate participant, nonparticipant, naturalistic, overt and covert observations Participant Become part of the group you observe Form relationships with group members- may become subjective as they develop personal relationships with the members Record data on what they say, how they interact Be reflexive Researcher must reflect on their interpretation and how they are affected by joining the group Can get detailed knowledge about a group of people or phenomenon- becauseRead MoreNaturalistic Observation1075 Words   |  5 PagesNATURALISTIC OBSERVATION Naturalistic Observation St. Paul’s School of Nursing ​​It’s Saturday afternoon and I am sitting here in a very crowded food court at the Staten Island mall. I will be observing a young boy about the age of 3 and I will name him Chris. Chris is sitting with his mom and with them is another little boy who seems about the same age as Chris

Social Media And Its Impact On Society - 850 Words

Instagram, Twitter, Snapchat - all these are called social media and they have a critical impact on the way young people think and interact on a day to day basis. â€Å"Virtual Communities† (Lee, 2015) is about the virtual world and how it affects the physical world and the influence it has on the lives of people on a daily basis. â€Å"Enhancing Your Body Image† (Donatelle, 2015) is about the influences that media or outside sources have on the way people view their bodies and how people feel about themselves. The main similarity between the two concepts is the influences that virtual communities have on the way people see themselves in the physical world. Enhancing one’s body image and the affects virtual communities have on the physical world are connected in many ways; furthermore, the influences that media has over people and how that can lead into bullying, and how all of it affects the future of an individual. There are always commercials on television that send people messages to buy the newest thing or wear the newest trend and, subconsciously, people feed right into it. Influences of media have many affects on one’s body image, for example when one person doesn’t have the newest trend or the latest look they might feel unsure about themselves and might feel like an outsider because everyone has it and they don’t. Another key factor on how the media influences people is the use of an online avatar. When a person logs into a computer they can appear to be anyone that they canShow MoreRelatedImpact Of Social Media On Society Essay917 Words   |  4 PagesHave you thought about the impact that social media has on society? Today I would like to address the impact of social media on society for those of you that are social media users and this includes the advantages or disadvantages that as associated with it. In this speech, I want to relate to you how social media is being used by social media users. Social media has forever changed the way society works, whether it’s the sharing of an idea, the communication of news, or the availability of productsRead MoreSocial Media And Its Impact On Society1420 Words   |  6 PagesSocial media as we know has changed. Now instead of messaging we are able to video chat, and instead of not knowing where someone is now we are able to see there locations and where they live. This is all because of social media. Social media has taken the world by storm including social media sites like Facebook, Twitter, and Instagram all sites where we communicate through text, videos, pictures, and much more. Rhetoric is used in social media and sometimes it can be overloo ked. Sometimes we mightRead MoreSocial Media And Its Impact On Society Essay1742 Words   |  7 PagesSocial media has gained immense popularity, following increased access to the internet and technology devices including smart phones. Social media is used to denote platforms in which people build and share social connections; thus enhancing information sharing and interaction. Major examples include Twitter, Facebook, YouTube, LinkedIn, Google+, Pinterest and Instagram. Through social media, people can connect, interact and exchange information such as pictures, videos and other digital media byRead MoreSocial Media And Its Impact On Society1563 Words   |  7 PagesSocial media has consumed our society. 47% of American adults used social networking sites in 2011 like Facebook, Myspace, and Twitter; up from 26% in 2008(quoted from procon.org) the aspects of social media both have a positive and negative impact on life. Social networking sites promote interaction with distant fami ly and friends. Social networking sites can demonstrate opportunities to strengthen existing relationships and to develop new friendships as well. The downfall of social media sitesRead MoreSocial Media And Its Impact On Society970 Words   |  4 Pagespiece titled Friends Indeed for the Washington Post. Garreau brings up possible dangers, minor inconveniences, and what truly defines a friend in the new media world we live in. I felt Garreau came across as jaded by most of the interviews he conducted. He did not seem to speak with a wide array of people that gave positive impacts social media can have, but rather focused on the negatives of the subject. Garreau did bring up valid points, however, from personal safety to the aspect of differentRead MoreThe Impact Of Social Media On Society987 Words   |  4 Pages The Negative Impact of Social Media on Society Marylin Vos Savant once said, â€Å"Email, instant messaging, and cell phones give us fabulous ability, but because we live and work in our own little worlds, that communication is totally disorganized†. The society we live in today requires modern technology. Texting, tweeting, and other forms of abbreviated communications are now changing how we speak. Of course technology and social media to be precise, is not necessarily evil; they have boosted the world’sRead MoreThe Impact Of Social Media On Society1652 Words   |  7 PagesIn 1968, popular artist Andy Warhol had brought to attention his opinion on the over-populated celebrity society of the time with his quote â€Å"In the future, everyone will be famous for fifteen minutes†. Times change, and the future approached, but Andy may have underestimated just how true that is. Nowadays, the quote has been translated to fit the modern times, â€Å"everyone will be famous for 15mb†. The quote being changed to that says a lot about the times that we are going through right now, whichRead MoreSocial Media And Its Impact On Society1224 Words   |  5 Pages Social media is a variety of platforms provided to the public as a medium for expression and communication. Seemingly, social media could be viewed as a positive contribution to society, but one must consider the underlying effects of society. Many of us don’t take into account the role that social media plays in the way we perceive things, think, and live our lives. Social media plays a critical part in societal norms. â€Å"Social norms are rules of conduct that governs interactions among individualsRead MoreSocial Media And Its Impact On Society Essay1560 Words   |  7 Pageswaiting for their next high, society has become more and more dependent on social media. One must realize, while the use of social media in today’s society is a necessity due to the fast-paced environment that has been created, it can never fully replace the value received from personal interaction with others. The short film titled, The Library Book, perfectly illustrates this as the charact ers within the film learn to assimilate in a society dominated by social media. The actions of each characterRead MoreSocial Media And Its Impact On Society Essay1622 Words   |  7 Pages What it Means to be Black In 2016, society is at a place where people are able to discover tons of information at the touch of a finger; this indeed can impact on how we view common things in society, such as identity. This statement holds true for â€Å"blacks† or African Americans as well. The stigma that comes with being black has been around for centuries; however, many blacks are using social media to combat negativity. In an era predicated on the use of the internet, black people have proven to

Marketing and Entrepreneurship Multinational Companies

Question: Describe about the Marketing and Entrepreneurship for Multinational Companies. Answer: As it is cited by Beth Comp Stock You cant sell anything, if you cant tell anything. And so marketing is considered as an essence of any business organization because it is the only way through which, business organizations can directly appeal their consumers for purchasing their products and service (MarraffaHudson, 2010). There are basically two types of marketing strategies, they are Mass marketing strategy and Market segmentation strategy. In mass marketing strategy, firm utilizes one strategy to attract numerous consumers of the market, while In market segmentation strategy, markets are divided in to several segments based on the geographical conditions, consumers tastes and preferences etc. and diverse marketing strategies are implemented to attract different types of consumers. Now, let us check out the marketing strategies adopted by the PG, Unilever and Nestle. PG, Unilever and nestle are the multinational companies, which deals in fast moving consumer goods. PG and Unilever have adopted segmented approach, while nestle have adopted mass marketing approach (www.unilever.com.au, 2016). Among all the above three companies, PG ranked first in promoting its products exclusively. The main reason behind its success is its innovative marketing strategies and consumer understandings (MarraffaHudson, 2010). PG have also diversified its products considering trends, which helped it to enter into the high growth markets. Apart from it, every year PG invest heavily in advertising and promotional activities to build up its brand (Nath and Bell, 2014). After PG, Nestle is able to achieve the second most position by diversifying its products and mass marketing. Nestle has developed a corporate wellness group to up surge the nutritional value of its products and thereby attracting the global consumers (www.nestle.com.au, 2016). Its packaging also plays a vi tal role in promoting its products as three elements are included in each package, they are Good to know, Good to remember and Good to talk. In addition to it, it does make use of its website to promote its products. Unilever stands at the third position due to its low-market products and outdated marketing strategies. There are several recommendations for all the above three companies for building their future in an efficient manner, they are as follows. Recommendations PG: PG being the leading company have larger budgets for marketing. So it can adopt new means of marketing such as social media marketing, content marketing and mobile applications, with the aim of sustaining its creditability in the market. Nestle: Nestle can up surge its revenues in future by producing the chain of products for the people suffering from obesity and diabetes and thereby contributing to the health and wellness of its consumers. Nestle can also make use of segmented market for promoting its products efficiently. Unilever: Unilever have to face low sales margin due to its out dated marketing strategies and so it is essential for the firm, to revise its marketing strategies. It is also required by the firm to diversify its products considering consumer needs and preferences. Unilever can also up surge its revenues by changing its packaging and promoting and selling its products online through diverse means (Steve Smith, 2009) References MarraffaHudson, M. (2010) A joint venture.Child Care,7(1), 34-34 https://dx.doi.org/10.12968/chca.2010.7.1.45736 Nath, P., and Bell, M. (2014) A study of the structural integration of the marketing and PR functions in the C-suite.Journal Of Marketing Communications, 1-27. https://dx.doi.org/10.1080/13527266.2014.933443 Nestle (2016)Home. Available at: https://www.nestle.com.au/ (Accessed: 20 August 2016) Unilever (2016b)Unilever Australasia. Available at: https://www.unilever.com.au/ (Accessed: 20 August 2016)

Virgin Group Marketing Performance

Introduction This paper presents a research project about Virgin Group. Richard Branson laid the foundation for the organization. It expanded from a small business venture publishing magazines to the present diversified international investment. The path to success involved intense research and formulation of strategic plans. Advertising We will write a custom research paper sample on Virgin Group Marketing Performance specifically for you for only $16.05 $11/page Learn More Under organizational plan, the research project will enumerate on how research and development brought about existence of Virgin Group. Its system of management is decentralized which then empowers individuals to share ideas, values and experiences for the common good. The essay will further discuss marketing strategy of 4Ps as utilized in Virgin Group. Background of Virgin Group Development of the business started with Richard Branson when he was a student at a boarding school. Bran son was motivated by the success of his magazine which was published in 1968. He therefore quit school to conduct magazine business. Branson later undertook advertisement of mail order records on student magazine. Entry into joint ventures accelerated the rate of expansion and differentiation. The business name ‘Virgin’ was suggested by Branson’s business associate who thought that the business possessed some commercial purity, originality and high value. In 1985, Richard Branson looked into the possibility of expanding the capital base of the business by way of an initial public offer. Subsequently, 35 % of the company’s equity was listed on the London stock market. From 1990 – 2001 Virgin groups expanded intensely after Branson entered into joint ventures with other business including one of the leading Japanese retailers, Marui. There were opportunities which favored the new ventures. One of them was ‘privatization and deregulation in Brit ain’, Ansoff, (113). This is apparent in its successful bids for west Coast rail and Cross country services which resulted in Virgin rail. Deregulation is obvious in acquisition of Euro Belgian Airlines that was re-launched as Virgin Express. ‘Virgin group also expanded due to the possibility of selling goods and services directly to the consumers’ Branson (11). Richard took up this opportunity to searching for innovative business contract with its customers. On a higher scale, Virgin Group saw tremendous change from the explosion of information communication technology and media such that a joint venture between telephone operator NTl and virgin was sealed (Branson, 16). By the year 2004, virgin group of companies had expanded to over 200 ventures with its core on travel business, mobile, monetary, vend music and internet.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF L earn More Organization of virgin group The investment has continually registered success derived from the concept of team spirit. Virgin aims at bringing about difference in their area of operation starting from transport to retail business. It utilizes forward planning criteria which have assisted management in setting objectives for the diversified business investment. Decision makers in Virgin Group integrate both risks and research and development in their planning process. Most of the business venture entered into by Virgin involved extensive research and in-depth analysis. The way to success for Richard captured an aspect of risk-taking with a sole intent to win innovations in the market place (Allen, 21). This also went a long way in pleasing the target customer through product improvement and differentiation. The company does not distinguish bureaucracy in its management hence flow of information is free and originates from a diversified spring. This decentralized system of management allows sharing of ambitions, concerns and even expertise. Solving a problem is fast and easy if teamwork is built in employees. Performance of virgin group Virgin Group has expanded to more than 200 companies in thirty countries. Its revenues exceeded  £11 billion with an approximately number of employees being 50,000 people in 29 countries. Richard Branson who controls the company announced that profits were an approxiamately GBP 68.4 pound which is an increment from the previous year’s earnings. This was attributed to its diversified business venture and the launching of airlines between Australian and Tokyo in Japan. The profits contrast sharply with pre tax loss made by the British Airlines. Group’s sales level for the year ended 2009 increased to 2.579 billion pounds up from the previous year. This figure included sales from virgin holiday. The profits was an outcome of new polices regarding premium travel and enhanced services in the travel sect or which subsequently attracted about 5.77m passengers for the ended 2009. Alliance between Virgin Atlantic and Regus group in May 2009 benefitted flyer program. If global recession is brought under control, it is most likely that Virgin Group will generate more sales and profits.Advertising We will write a custom research paper sample on Virgin Group Marketing Performance specifically for you for only $16.05 $11/page Learn More Marketing Organizations struggle to capture new customers and preserve old once in a competitive environment. This is among the aims of forming marketing strategy for a business i.e. to be competitive in the globalised world (Wright, 12). While recognizing the fact that Virgin Group is an international company with customers located in various countries, consumer based approach to marketing is utilized. The company conducts research about customer preferences on a continuous basis. This allows them to avail products which are m ore preferred by the customer. They can further improve their services after evaluating feedback from the customer. Virgin integrates the following dimensions in marketing their product and services: product, position, price and promotion (Mohan, 42). The virgin Brand The strength of Virgin brand found application in many businesses including airline, Virgin Media, financial sectors, motor vehicle industry, train services and even telecommunication industry (Wright, 13). The brand values pleasure, value for money, superiority of the product, improvement, aggressive challenge and excellent customer service. It despises incompetence, simplicity, and disregard to customer care. Virgin group gives licenses to its subsidiary business units but for the case of Virgin mobile in Australia owned by Singtel Optus, the arrangement was a simple agreement for license. Virgin Management Limited is part of Virgin’s Group shareholder that manages the interest of Richard Brandon. VML also ac ts as a service sector providing recommendations and management services to companies in Virgin Group. Any investment decisions are channeled through Virgin Management limited before executing them. Products Sectors in Virgin Group offer competitive products and services. The travel sector provides Virgin Atlantic and Virgin Travel. There are also Virgin books which publish and distribute books with other stationeries. Virgin holiday is characterized by the ability of the customer to book a holiday and fly Atlantic. Other products available to the customer are the independent recording label V2 music and fitness clubs located throughout UK. Pricing strategy Pricing strategy employed by Virgin group is highly sensitive to the demand and affordability of the customer. An example in the travel sector is Virgin Atlantic which offers a variety of six price level for the customer to choose from. Their objective is to ensure that customers get value for what they spend. It is essential to note that customers are ready to expend their money if the level of satisfaction is greater especially in Britain where standards of living are high (Chekitan, 10). This is the reason why Virgin Group offers competitive products and services. Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The Group bases its pricing strategy on factors which affect the global market. Examples of these externalities include: inflation, interest rates, political instability, recent global recession and natural disaster i.e. volcanic eruption. Richard developed ‘premium-tization’ an aspect which brings about division of market. The trend forces consumers to demand quality product at a higher price level. Place (Market segmentation) This signifies a location area where a product meets the consumer. Segmentation as utilized by virgin group is an important element where leadership in the market is still in its development stages. There has been tendency by the organization to establish itself well especially in its best and specialty sectors. Some of the strong holds of the company are: the transport sector i.e. airline subsector, newly established mobile stores in Europe and United States (Bower, 21). Rapid expansion of distribution network and development in airline industry is a trend towards achieving customer satisfaction. In addition to market segmentation, virgin group is capitalizing on the new world order of e-commerce. The company can now deliver products and services to its clients at any position in the globe within the shortest time possible via electronic purchase and physical delivery using cargo planes. Virgin is always in the forefront following its ability to implement actions within a recommended time frame. Promotion To reach intended customers, advertising and other aspects of promotion must be employed as a marketing strategy (Kotler, 39). Various channels of communication are exploited with an objective of conveying relevant information about a product or a service to potential customers. Any successful advertisement brings about increased sales and ultimately more revenue to the market. Promotion plays a vital role in growth of Virgin Group by a system of taking information about their product and service to the proximity of the customer (Anon, 15). Internet advertisement regarding quality services offered by Virgin Trains and Atlantic is advantageous to customers since it helps them in making choices before booking. Discounts given on advanced booking and favorable deal to those travelling in group is an incentive to customers. Websites for these transport sectors are very efficient such that it has received an ‘A’ and ‘AA’ rating by the WCAG (Bower, 15). Access to the website is fast enough to guarantee immediate dissemination of information. This is one of the best criteria to expose a product to its customers. Success of virgin is credited to the whole workforce whose talents are challenged constantly by the ever changing consumer environment. Absence of bureaucracy in Virgin Group givens people an opportunity to share their skills, values, ideas and expertise in a positive manner. According to (Koichi, 52), a performing organization is most likely to receive both media and cus tomer’s attention. Recommendations After a profound analysis of marketing strategy engaged by Virgin Group, it is prudent to consider a variety of strategy options available to the management. The management may rethink integrating in the planning process both inside and outside environment of the companies. This means that management must review social, political and demographic descriptions affecting directly or indirectly running of the business. These external variables are critical in developing internal strength i.e. customer experience, technological progress, channel bonding, and market sensing. Highly globalised company has to consider centralizing its management so that information flow along the bureaucratic channel is retained. A centralized management as well means that a person who is given certain responsibilities must be answerable to a member at a higher rank. This will measure performance level of an individual in an office and consequently take control of its resources. Although virgin group values its customers, they must focus on building customer experience centers in their different locations. Apart from giving personalized service to their customers, the center will be mandated to supply the management with data regarding customers’ preferences. Such data is valuable when introducing a new product which will need to penetrate the market fast. Conclusion This paper offered a vivid explanation of the Virgin Group. Richard Branson orchestrated the inception of the firm after succeeding in his magazine venture. The business expanded from one business venture into a collection of more than 200 sectors in 20 countries. As detailed in the literature, profits of the group are always on the increase with a record of more than 68.4 billion pounds in the year ended May, 2009. Cumulatively, sales level reached a value of 2.579m while Virgin Atlantic registered a passenger rate of 5.77m during the financial yea r2009. The success of virgin group is attributed to high regard placed on customers in addition to marketing strategy employed. The paper is very clear on pricing, positioning, product and promotion strategy of the firm. As a policy recommendation virgin group should centralize the role of management in order to take a full control over its resources and also instill in individuals a sense of responsibility. Works Cited Allen, Katie. â€Å"Branson sells Virgin Megastores†. The Guardian Newspaper 17 Sept. 2007: 20-21. Anon, Philips. â€Å"Virgin to close its West End make-up store†. London Evening Standard Newspaper , 1 Feb. 2000: 15-20. Ansoff, Igor. Strategies for Diversification. Harvard Business Review, 35.5 (2001): 113- 124. Bower, Tom. Branson. 4th Estate: Limited publishers, 2001. Branson, Richard. Losing My Virginity. London: Virgin Books Limited, 2002. Chekitan, Dev, and Schultz, Don. â€Å"In the Mix: A Customer-Focused Approach Can Bring the Current Marketing Mix into the 21st C entury†. Marketing Management 14 .1 (2005): 10-20. Koichi, Shimizu. â€Å"Advertising Theory and Strategies†. Tokyo: Souseisha Book Company, 2009. Kotler, Philips, and Keller, Kevin. â€Å"1â€Å". A Framework for Marketing Management. Upper Saddle River, NJ: Pearson Prentice Hall, 2009. Mohan, Ramesh. International Marketing. New Delhi: Oxford University Press, 2005. Wright, Robins. â€Å"Branson urges  £1bn rail spend†. Financial times 20 May. 2009: 12-15. This research paper on Virgin Group Marketing Performance was written and submitted by user Rylen S. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.